Marketing Prodcts Research Paper Example | Topics and Well Written Essays - 1250 words

Marketing Prodcts - Research Paper Example This paper seeks to discuss the farm product and the service component produced by Holden Trucking Services. Type of product Holden trucking services produces Barley. Barley is a healthy cereal grain high in fiber, protein, maltose and sugar that alternatively can be used for malt syrup sweetener. Fermented, barley makes the perfect ingredient for beer and various alcoholic beverages. It also has a nutlike flavor, chewy texture and is similar to wheat berries though its color it slightly lighter. Barley has varied functions; it can be used for nutritional purposes, as an ingredient in making beer and as feeds for farm animals. Barley has a robust nutritional benefit to consumers. According to research, barley’s soluble fiber lowers the risk of getting coronary heart diseases and reduces cholesterol levels; also it contains insoluble fiber responsible for minimizing the risk of diabetes type 2 and colon cancer. It grows to about 30 inches high in dry subtropical regions experie ncing cool growing and short seasons. The crop is resistant to diseases compared to other cereals; however, sometimes it is attacked by diseases like rust and virus diseases. Service components There are various reasons why addition of services enhances growth opportunities and high profit margins. Innovations and improvements in service normally results in more loyalty, and increased customer satisfaction eventually impacting in higher profits, cost of sales lowered and attracting potential customers. Documentation as a service is a language that goes with or accompanies a product. It often shows its design, development and marketing strategy in clear terms. Documentation will indicate how to improve products and reveal loop holes in sales funnel, which would have eluded the seller. It is also able to put the seller into contact with prospective customers and investors (Blythe, 2006). Another service is transportation/logistics. This is the process of getting products to its intend ed destination. There are many phases involved; there is transporting the product from the firm to the storage facilities the other getting the product to the customer. Luckily, Holden trucking services happens to be in the said service meaning that transportation costs will be lower compared to if the service was outsourced This will ensure that the produce will reach the intended customer on time (Grewal & Levy, 2010). Storage is another service equally important. It allows the seller to store product when it is not needed and helps to avail the items when demand is bigger than the immediate creation bearing in mind that it is a seasonal product. Barley is stored in refrigerated warehouses since it can easily go bad if left in normal warehouses. Packaging, blending and branding plays a crucial role in marketing a product. It not only attracts the customer to try out ones product but also protects the product from damage. Also, packaging assists in portraying information and direct ions about the product. Packaging again is used also to differentiate one brand from another (Blythe, 2006). Expansion to a product line This involves changing product into different forms to meet varied business opportunities and attract more customers. Barley can be used to produce different products thereby creating a product line. Barley has various uses some of them being nutritional as animal feeds and as an ingredient in making beer and alcoholic drinks. As a

Scientific Revolution and the Enlightenment Term Paper

Scientific Revolution and the Enlightenment - Term Paper Example During the revolution, European philosophers tore down the faulty set of scientific viewpoints established by the forefathers and maintained by place of worship. To replace this inconsistent knowledge, scientists sought to ascertain and convey the factual laws leading the phenomena they experiential in nature. Of all the revolutions that swept over Europe in the 17th and 18th centuries, the most generally dominant was an epistemological revolution that is also known as the scientific revolution (Dupre, page 20). The scientific revolution never occurred instantly, nor begun at any set date. The scientific revolution that is associated with Francis Bacon, Galileo, and Isaac Newton, started much earlier. The period can be back dated to the work of Nicolaus Copernicus at the commencement of the sixteenth century, or Leonardo da Vinci in the central point of the fifteenth century. Although it would require centuries to create, the Scientific Revolution commenced near the conclusion of the Middle Ages, when farmers started to study, notice, and record those ecological conditions that produced the best yields. In time, inquisitiveness about the world extended, which led to additional innovation (Ellen, & Reill, p. 543). The Church’s compassionate stance toward science transformed unexpectedly when explorers like Johannes Kepler and Galileo Galilei started inquiring the ancient knowledge of Aristotle and other usual truths. Galileo’s labor in the fields of inertia and physics was pioneering, while Kepler’s laws of planetary movement exposed, among other effects that the planets stirred in elliptical orbits. Galileo especially met significant confrontation from the Church for his encouragement of the hypothesis of Polish astronomer Nicolaus Copernicus, in late fourteenth and early fifteenth century, who had affirmed that the sun, not the planet earth, was the core of the solar structure and not vice versa, contrary to church’s stand and belie f. Though up against substantial Church resistance, science moved into the limelight in the late fifteenth and sixteenth centuries. Galileo had long alleged that scrutiny was a necessary constituent of the scientific technique a point that Francis Bacon coagulated with his inductive technique. Sometimes known as the Baconian technique, inductive discipline stresses surveillance and analysis as the means for coming to common conclusions. A later modern, Rene Descartes, selected where Bacon stopped. Descartes’ abilities ran the gamut from arithmetic to philosophy and eventually the amalgamation of those schools. His job in joining geometry and algebra revolutionized both of those disciplines, and it was Descartes who initiated the idealistic conclusion of asserting that, if nonentity else, he was at least a philosopher. Descartes’ deductive advance to philosophy, using logic and math, enforced a distinct and clear basis for thought that still relics a standard for diffic ulty solving. As it came out, all of these improvements of the scientific uprising were actually just a basic coverage for Englishman Isaac Newton between1642–1727, who cleaned in, built upon the job of his forerunners, and changed the features of mathematics and science. Newton began his vocation with mathematics job that would eventually develop into the entire discipline of calculus. From there, he carried out tests in math and physics that exposed a number of natural regulations that had previously been accredited to divine forces.