Business study case Example | Topics and Well Written Essays - 1000 words

Business - Case Study Example Google Incorporation’s operating system. Moreover, the company had been recognized to be among the top five manufacturers of smartphone worldwide. The company had faced many challenges from other smartphone manufacturing companies which include Nokia, Samsung as well as Apple among others (Yoffie, Alcacer and Kim, â€Å"HTC Corp. in 2012†). From the provided case, it has been recognized that Mr. Peter Chou is determined to be a protagonist who is the CEO of HTC. Mr. Chou planned with the top management team to offer better smartphone products in the market with the intention of improving the financial performance as well as competitiveness of the company. In this regard, the CEO is required to devise plans as well as strategies for differentiating its products with the intention of providing better competition to its business rivals in the market. The decisions to be made in this regard were the major concern for the CEO. HTC commenced the business of manufacturing products through contracts since the year 2000 as well as was segregated into two major segments which include original design manufacturer (ODM) for branded companies providing handset as well as developing phones which are based on wireless network operators. In this regard, HTC performed in an efficient as well as successful manner. Mr. Chou had eliminated the bureaucratic structure of the company with the objective of assisting employees of the company to operate their operations in a more collaborative manner. Later on, Mr. Chou had planned to manufacture handsets with the brand name of the company in order to grow its business on international perspective. The only concern was with respect to financial as well as marketing aspects. In this context, the company had planned to develop innovative and quality products for providing better competitive products in the various market segments. The company had collaborated with Google Android as well as with Microsoft to compete in the market